Thursday, 7 July 2011

Marcus Lupfer Resort 2012

A ruddy genius film from Markus Lupfer, featuring the talents of Margo Stilley, Sadie Frost, Florence Welch and more. Its a brilliant piss-take of old science documentaries-more and more fashion labels are resorting to film to promote collections, I only hope some of them follow Markus' lead and add some humour.The fashion world spends far too much time taking itself too seriously; something like this is a breath of fresh air.

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